Any industry has its insider lingo, and cannabis is no different.
Cannabis language can be particularly confusing for an outsider, as it also builds off the language of the cannabis subculture.
Below we have put together a list of unfamiliar terms you need to know to get an initial grasp on the industry
Cannabinoids are the organic compounds in cannabis plants that affect your body.
The best known of these is tetrahydrocannabinol or THC, the consumption of which gets a user high. Cannabidiol or CBD is another well-known cannabinoid, whose use was approved for the treatment of pediatric seizures by the FDA in 2018. Cannabinoids work because they connect with cannabinoid receptors in the human brain.
From a business perspective, the important thing to understand is that the most valuable customers are looking for high THC content. The more cannabinoids your produce, the more revenue you should generate.
Fun fact: cannabinoids were first isolated by a researcher in Israel named Raphael Mechoulam in the 1960’s.
Concentrates are both an old and a new cannabis product type. Hash has been produced and consumed for at least hundreds of years. New concentrate types, like the oil commonly found in vape pens, were developed in recent decades.
Concentrates are created through the heavy concentration of one or more cannabinoids. There are many methods of extracting cannabinoids, running the gambit from butane systems capable of producing shatter to simple hand presses capable of producing solvent-free rosin, or even the use of water.
Concentrates already can constitute 30% of adult-use sales in mature markets, and are also a popular choice with daily users.
Fun fact: Cosentra likes concentrates so much we named ourselves after them.
Flower is weed.
It’s called flower because what’s been rolled in joints for decades is harvested from the flower of the cannabis plant.
In mature legal markets, flower buds – the big green mass you see to your left – remain the top draw for consumers, drawing over 50% of sales.
Joints are now referred to as pre-rolls. (Hint: it’s the same thing.) This is also a popular and growing product type. Blunts are a kind of pre-roll that uses a cigar shell for the rolling paper.
Blunt rolling papers derived from hemp leaves are an increasingly popular product item. From a business perspective, this is also a product that legal cannabis companies are permitted to use to produce their own blunts for legal sale.
Customers’ chief concern in most cases when buying flower is the percentage of THC the flower contains and its price.
The white hairs on the bud to the left are called trichomes. They are heavily concentrated with cannabinoids, and prized among most growers and regular consumers.